Google browser to block ads? (21 Apr, 2017)

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Google browser to block ads? (21 Apr, 2017)

Postby aardvark_admin » Fri Apr 21, 2017 9:19 am

This column is archived at: http://aardvark.co.nz/daily/2017/0421.shtml

Is Google playing a dangerous game by implementing web browser functionality that could be seen to be biased in favour of its own ad network?

Will its blocking of prestitial (pre-roll) advertising extend to its own YouTube site and if not, will regulators come down on them like a tonne of bricks?

Will anyone consider a half-pie ad-blocking, such as the one Google proposes, to be a replacement for AdBlock?
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Re: Google browser to block ads? (21 Apr, 2017)

Postby roygbiv » Fri Apr 21, 2017 2:25 pm

This may a case of diversion, the browser market share for Chrome over other web-browsers is around 50%, a figure that their business model may wish to increase more. Possibly, as Google see it as being more money in marketing - where with Chrome they know who you are, what you are, age etc and determine what sites you are looking at. To do this you need their Chrome browser, plus a few details about you when you log in. Having ad blockers will entice more Chrome usage and increase their browser market share. At the expense of some advertising revenue maybe, they will have greater data mining capability for marketing and selling the information.
A good business plan if their research results are correct.
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Re: Google browser to block ads? (21 Apr, 2017)

Postby greven » Sat Apr 22, 2017 12:26 am

https://www.betterads.org/standards/
Pretty sure Google falls afoul of some of these standards. This will be interesting to watch
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Re: Google browser to block ads? (21 Apr, 2017)

Postby peterh » Tue Apr 25, 2017 8:14 am

I fully expect that whatever standard they use for blocking "bad" ads, their own ads will never rate as "bad". Followed by an anti-trust lawsuit. I would not be surprised if the criteria of "bad" shifted with each browser release.
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