Who can make money from virtual reality?

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Who can make money from virtual reality?

Postby Alexanders » Wed Apr 08, 2015 2:26 pm

Although I am not a hard-core gamer, I have played my fair share of games, from Super Mario to Mortal Combat to HL: Counter Strike and yes even games like Ms. Pacman. You probably think I am 200 years old (I’m 31)! As most kids have limited time to play games, my brother and I used our imagination to re-enact the games we played earlier in the day, after our set game-time - or sometimes when we were grounded. As a child, we dreamed of feeling like we were really in the games. The cool thing about Oculus Rift is that it really gives me that feeling; it feels like you are right there in the game, and it’s not the character who is doing all the stunts; it’s you.

I tested Oculus Rift in a very unique environment; I was standing on top of an earthquake simulator while playing a Half-Life 2. Every hit would give me a shock. Explosions were felt booming on the ground and I fell down twice! I enjoyed every second like a 5 year old enjoys cotton candy with no adult supervision. It is a surreal feeling and I have no doubt that this is a device that will change gaming. However, I think there are future implications from the introduction of this technology.

There are already many other applications defined for Oculus. Designing a building for example; an architect can walk through the design as if it is built; like Behane Ltd who developed a virtual tour for Vaermlands Museum in Sweden. With 100 degree field of view and 360 degree head tracking, it is not your average virtual tour anymore. You see everything as if you are there in person.

Oculus also has great potential for educational purposes. Currently “educational” software Minecraft is being used in over 40+ countries; imagine the possibilities if kids could learn hands-on with Oculus! I can see kids racing to the counter for anything using this technology. Although live 360 views are still a long way away due to software and hardware limitations, it is not impossible. Imagine Google Street view in real time 360 view through Oculus Rift.
There are many brilliant brains thinking about new ways of using Oculus and here are some of my ideas about where it may lead to.

I believe we are not far away from sitting at home and ordering products with the help of Oculus. The possibilities of using this device for E-commerce are endless. In marketing, we talk about consumer experience and Oculus would take “experience” to another level.
Imagine you are in a cinema, watching “Toy Story 8” but this time with Oculus Rift. It is not the screen anymore, you are there. Turn your head around and watch it as if you are in the film. Run after characters to see what they are doing and what is happening.
If you like history, imagine your favourite battle, place or even incident in real life. You can walk through it and watch it as it happened. Yes someone should build that as an interactive tourist experience, and people would pay to experience that moment.
I love diving but I am terrified of sharks; a 3D camera could allow me to explore the depth of oceans and experience it safely. Maybe I should use it for bungy jumping too (I was in Queenstown on the weekend and wasn’t feeling up to the real deal!).

Finally you might ask if I am not a gamer then why am I reviewing Oculus Rift? Well I specialise in technology revenue models, and for me this technology is not just an enhancement unit for gamers. There are tons of other possibilities. My perspective on Oculus Rift is not that of a gamer but as a marketing specialist.

All in all I believe that this is a magnificent piece of equipment that has a ton more usage than just gaming. I believe marketers and business practitioners should be more active in using and applying this type of technology. The concept inspires us to explore opportunities and bring the future closer.

- Mehdi Bartari, Digital Project Manager at Christchurch web design company Alexanders Internet Marketing. Mehdi completed his MBA thesis in multimedia marketing, specialising in augmented reality marketing.
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I love to chat about technology, but I'm a marketing dude.
A digital project manager at Web design Christchurch, Alexanders.
Checkout some of my work in our website.
Alexanders
 
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Location: Christchurch, New Zealand

Re: Who can make money from virtual reality?

Postby Joel » Wed Apr 08, 2015 3:27 pm

I am really hopping VR is going to be big.

For me the selling point is the interaction and the sense of putting myself in the game. I once got to try the rollercoaster demo on an early oculus rift and it was amazing, even gave me that feeling in my stomach when going down a big hill.

I think initially the money will come from gamers wanting a new experience, to be put into the action.
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Re: Who can make money from virtual reality?

Postby Alexanders » Fri Apr 10, 2015 11:09 am

I seriously would love to try the roller coaster theme, and I agree with the money source at the beginning will come from gamers.
But I generally believe with the difference these type of products can make in consumer experience, gaming will be a drop in the ocean of revenue. (Well to be honest as a semi-geek, I hope so too. I’d love to see such thing more and more in other fields of business.)
-----------------------------------------------------------------------
I love to chat about technology, but I'm a marketing dude.
A digital project manager at Web design Christchurch, Alexanders.
Checkout some of my work in our website.
Alexanders
 
Posts: 67
Joined: Wed Apr 08, 2015 1:57 pm
Location: Christchurch, New Zealand

Re: Who can make money from virtual reality?

Postby aardvark_admin » Fri Apr 10, 2015 11:17 am

It would be cool if someone offered a VR setup for the SkyZone V02 3D video goggles. They have an inbuilt head-tracker so it would simply be a case of creating two composite video streams (one for each eye) and adjusting the user POV based on the output of the head-tracker.

Hopefully someone is working on this now -- it could make the SkyZone 3D video goggles a whole lot more popular because the gamer market is *much* bigger than the FPV market.
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Re: Who can make money from virtual reality?

Postby Alexanders » Mon Jun 08, 2015 10:25 am

A follow up to this post,
as a digital project manager I get to go to different companies and test different products before I provide a quote or time frame. I need to know some of the products better.
recently I got the chance to test the Oculus Rift on an actual working prototype of a JetPack. There is a company here in Christchurch called Martin JetPack, oh man they actually have a working
Jetpack. They are showcasing it in the Paris airshow in June. To consult on their digital marketing needs, I had to (you know it is a Jetpack for god sake, so I had to) visit them and see the product.
They could not allow me to fly with it but they were kind enough to start their Oculus Rift version for me to test. And here I'm not talking about just a chair or couple of controls to fly
but an actual jetpack that is connected to 6 electric motors which simulate the flight. It was exponentially cool and terrifying at the same time.
I will have a complete report and story on it soon on our website
-----------------------------------------------------------------------
I love to chat about technology, but I'm a marketing dude.
A digital project manager at Web design Christchurch, Alexanders.
Checkout some of my work in our website.
Alexanders
 
Posts: 67
Joined: Wed Apr 08, 2015 1:57 pm
Location: Christchurch, New Zealand


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