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Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 6:29 am
by aardvark_admin
This column is archived at: https://aardvark.co.nz/daily/2021/0708.shtml

Is it time to reinvent our tourism industry and go right to the top of the market, making New Zealand *the* premium destination in the era of CV19?

Might this not only provide a way forward for the tourism industry but also go a good way towards reducing the amount of greenhouse gas that the industry effectively generates by way of the millions of visitors we presently receive by air?

Going "top tier" would also protect the industry from the inevitable economic downturns that appear to happen every 7-10 years as part of the normal global financial cycles.

Time to make lemonade -- or shall we just sit around bitching about how sour the lemons taste and relying on taxpayer handouts yet again, whilst endangering the wider population by way of lunatic "travel bubbles"?

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 8:36 am
by Perry
There'd still be a lot of tourism-related redundancies in the mid-range price bracket.
Especially accommodation. What's your plan for their staff?

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 9:14 am
by hagfish
Better get a rattle on, before all that stunning scenery burns to a crisp and washes away :lol:

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 9:31 am
by phill
the idea doesn't sound to bad
a lot of the more affluent tourists come to go trout fishing and or hunting as the basic reason for visiting
both of these have very high cost " lodges " available that are used by them
being much larger than your average hotel box and a lot having individual dwellings for guests they lend very well to a self sustained quarantine period
a lot are on the shores of lakes where a boat can be supplied to further their isolation requirements while pursuing their interests
as an addition to the standard quarantine it could be a go
all it needs is some politician or tourist operator to think of it .. and therein lies the problem as neither is known for its super abundance of the genius brigade

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 9:38 am
by Hiro Protagonist
Sounds like a great idea until you take a look at which category of tourist spends the most $$$ in the country.

Backpackers.

'Premium' tourists spend more money per day, but on average they spend the least time in the country of all categories of tourist.

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 9:40 am
by aardvark_admin
Perry wrote:There'd still be a lot of tourism-related redundancies in the mid-range price bracket.
Especially accommodation. What's your plan for their staff?

Redundancies are going to be a fact of life no matter what we do. At least those made redundant will be able to get on with their lives and seek out alternative employment/training instead of waiting around in the vain hope that tourism will rebound and we'll be back to "situation normal" any time soon.

The various hotels/motels that will be freed up by the elimination of budget overseas tourism could be put to work as a way of easing our housing problem in advance of more homes being built. In fact, that's happening anyway with huge numbers of motel/hotel rooms now being filled by WINZ placements -- so let's just extend that so everyone wins.

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 9:42 am
by aardvark_admin
Hiro Protagonist wrote:Sounds like a great idea until you take a look at which category of tourist spends the most $$$ in the country.

Backpackers.

'Premium' tourists spend more money per day, but on average they spend the least time in the country of all categories of tourist.

The problem is that right now we don't have *any* backpackers -- but we could have a good number of the super-rich if we were smart enough.

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 10:19 am
by joeseph
aardvark_admin wrote:The problem is that right now we don't have *any* backpackers


I don't see that as a problem that needs solving.

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 1:39 pm
by paulw
Imagine if the rest of the world said the same thing. They only wanted premium tourists who pay lots of money. Well there goes kiwi tourist ever going to Ozz or the Island and forget about the A , UK or Europe. "Unless you are going to spend $$$ here you can't come"

Re: Time to make lemonade? (8 Jul, 2021)

PostPosted: Thu Jul 08, 2021 1:47 pm
by aardvark_admin
paulw wrote:Imagine if the rest of the world said the same thing. They only wanted premium tourists who pay lots of money. Well there goes kiwi tourist ever going to Ozz or the Island and forget about the A , UK or Europe. "Unless you are going to spend $$$ here you can't come"

But right now the rest of the world can't offer what NZ offers... an environment with no community transmission of CV19. That will become even more important as different strains of CV19 appear and have greater immunity to the vaccination.

Once again NZ has a golden opportunity dropped in its lap. Will we be bold/brave and seize that opportunity by the throat -- or will we simply yeild to the lobbying of the existing tourism industry and open the doors to all the Covid-Mary's that might slip through on a travel bubble? I think we all know the answer to that :-(