by hagfish » Wed Apr 27, 2022 9:35 am
It's the name of their campaign. A bunch of marketing wonks working out of their back bedrooms came up with some ideas, and argued it down to this one. I expect the conversation went:
"We want to get the road toll down - at least halve it. What's a reasonable number? Maybe 100 dead each year?"
"Oof, that sounds like 100 deaths is acceptable! Some kind of target to reach!"
"Alright, let's hear a better number"
"Well, 'zero', obviously."
"What!? Zero is completely unrealistic - the public will laugh at us!"
10 minutes later
"Fine, 'zero' it is. Did you see those new plaid Allbirds omg so cute!"
Autonomous vehicles are not 'just around the corner'. If Transmission Gully cost about $50m/Km, and we have 11,000Km of state highways, upgrading the whole lot will cost ... a bit. And no amount of flash new motorways would have saved those kids in Invercargill.
Or we could:
- drop speed limits to 80Km/hr for roads that have no solid median barrier (at the cost of replacing thousands of signs, and possibly some productivity)
- properly crack down on distracted driving. The idea of using your phone at all in the car should go the way of lighting up a cigarette in the office. My phone can bark directions at me from the ash tray, but that's it. (cost: a relentless marketing campaign - enough to buy the ad director a yellow Model S)
- focus on 'fatigued' driving. We know, now, it's not the tourists causing all the crashes. It's us.
- I spent several hours on the open road yesterday. Traffic was heavy, but everyone was good as gold. Everyone except for those dudes in their Rangers. I don't know how many fatal crashes they are responsible for (maybe not that many) but it would be nice for the rest of us if they would pull their heads in.
- better rail services, for passengers and freight.
- gradual phasing out of private vehicles in cities. This is well underway. Taking a car into Wellington is a bad way to spend your day. God help youse Aucklanders.